Ashay Prabhu


Ashay is an Assetic co-founder with over 20 years’ experience in strategic asset management. He has led the development of condition algorithms, valuation profiles and prediction analytics, and is passionate about applying this science to close the global infrastructure renewal gap. Ashay has a Directorship at the Asia Pacific Institute of Asset Management, is an adjunct professor of Strategic Asset Management at Bond University, a Bachelor of Engineering (Hons), and is a chartered professional member of the Institution of Engineers Australia.

Joel Brakey


Joel is a co-founder of Assetic and has been managing the development, rollout and integration of Assetic’s suite of products for infrastructure custodians since inception. His expertise in producing sector-specific, fit for purpose solutions is evident from the uptake of his software solutions by a range of government, health, research and commercial clients over the past 15 years. Joel holds a Bachelor of Software Engineering (Hons) from The University of Melbourne.

Meet the team

Jerry Chang

Chief Technology Officer (CTO)

Jerry is a software industry expert, possessing both in-depth technical knowledge and strong business skills, with a track record in taking sophisticated software platforms to market. He is responsible for the development of the full suite of Assetic software, across both the desktop and the cloud-based versions.

Tony Blefari

Product & Consulting Director

Tony has over 20 years’ experience working in government and private engineering organisations in a variety of engineering and asset management roles. Tony leads Assetic's consulting services team, which provides implementation, integration and specialist asset management services to Assetic's client base.

Brad Campbell

General Manager – North America

Brad has significant experience in a variety of asset management related roles, and has led over 100 asset management implementations. Brad is now responsible for the development of Assetic in North America, applying Assetic’s unparalleled Australian strategic asset management experience to the North American market.

Janna de Groot

GM - Operations

Janna has extensive experience in general management and corporate strategy, spanning a range of industries including consumer goods, financial services, industrials, media and mining. At Assetic Janna is responsible for identifying new avenues of business development, and ensuring Assetic's product development roadmap and marketing strategy align.

Dave Robinson

Director - Global Business Development

Dave’s asset management, maintenance and strategic improvement experience spans a range of industries including defence, manufacturing, water and local government. He is responsible for the ongoing development of strategic asset management opportunities across all Asia-Pacific industries and geographies.

For more information, please contact us:

+61 (3) 9026 0555